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Y Unveils New Visual Identity, Brand Strategy Focused on Strengthening Community

It’s a brand new day at the Y.

Over the last several months, you’ve probably noticed that we’re changing the way we present ourselves. For the first time in 43 years, the Y unveiled a new national brand strategy designed to increase understanding of the impact we have in communities across the country. Many of the centers in the YMCA of Middle Tennessee family have already transitioned to the new visual identity, and those that haven’t soon will.

This week, we’re launching our new website, and we’ll continue to add features to it in the months ahead, including an online program registration system that we hope will make it easier for you to get the tools and support you need from our YMCA.

The revitalization of our brand comes at a critical time. Our state and nation face unprecedented challenges, and our YMCA wants to open its doors to more people who can benefit from what we have to offer.

Since the YMCA of Middle Tennessee was founded in 1875, we’ve always known that positive change only comes about when we invest in our kids, our health and our neighbors. And that’s why we’re here. Our work is focused in three areas:

Youth Development

Because our young people need caring adults to provide support, guidance and encouragement as they grow.

Healthy Living

Because wellness in spirit, mind and body strengthens our very being and enhances our interactions with others.

Social Responsibility

Because we’re committed to Christ’s commandment to serve others, and by working together with our neighbors, we can harness our strengths and bring about positive change in our community.

And while we’re changing our appearance to better reflect the work we do and the impact we make, we’re still supporting the men, women and children who call this region home the same way we always have. We look forward to fulfilling our Christian mission for decades to come by enriching even more lives and further strengthening this community.


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What do you think of the Y’s new brand strategy and commitment to strengthen community through youth development, healthy living and social responsibility?

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WHO WE ARE
For over 130 years, the YMCA of Middle Tennessee has been guided by its Christian mission and values to strengthen the foundations of our community and nurture the potential of the men, women and children who call our region home.

As a leading nonprofit dedicated to meeting community needs, we engage people across 12 counties, giving more than 329,000 of our neighbors—nearly half of them kids—the chance to learn, grow and thrive.

OUR MISSION
A worldwide charitable fellowship united by a common loyalty to Jesus Christ for the purpose of helping people grow in spirit, mind and body.

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